HP Envy15-3000 Lockups :: Notebook Freezes On Starting Windows Screen (booting Up)

My Envy15-3000 notebook freezes while starting up.  It only makes it to the Starting Windows screen then Microsoft  icons stop moving.  This has been going on since Tuesday (8/12).  I ran checks and the memory and harddrive (quick and full) tests came back positive - i.e. no problems.  I finally decided to reformat it yesterday (8/14).  It gets all the way through the reformatting process until it wants to start the system for the "first time" (I imagine that this will be the last time it restarts in the recovery process) and still freezes on the Starting Windows screen.  If I try to hard shut off and try any other boot up option I can think of (Safe Mode, etc.) it says Recovery Failed and asks me to retry, get details or Save Log.  When I retry, it goes back to the freezing.  As such, I am now in a seemingly endless loop of retrying the recover to get to the freezing start windows screen.
 
All I want to do is wipe the hard drive and reload everything.  I'm not interested in recovering the old data as I have everything backed up.  I got no error messages in my Run it, Memory, etc tests, so I am at a loss as to how to proceed.
 
I have the original drive recovery/windows 7 DVDs that came with the system.